PAWS, PLAY, REPEAT

WAREHOUNDS

Warehounds is a doggy daycare and dog-walking service built for modern dog owners who want the very best for their pups. Operating from a specially converted unit in a local business park, Warehounds offers a safe, stimulating, and thoughtfully designed environment where dogs can play, learn, socialise, and unwind. With a focus on enrichment, comfort, and attentive care, Warehounds gives every dog a place to feel at home and every owner peace of mind knowing their four-legged friend is in trusted hands.

For the Warehounds brand, I set out to create an identity that balanced playfulness with clarity. The primary logo is a bold, single-line illustration of a dog whose body seamlessly transforms into a warehouse—tying together the name and the purpose of the business in a fun, memorable way. The line continues into a dog lead, adding movement and personality while reinforcing the care-centred nature of the brand. For the typography, I paired a serif typeface for “Ware,” giving it a sense of structure and reliability, with a smoother, softer-edged font for “hounds” to bring warmth and approachability. This contrast mirrors the brand’s blend of professional care and playful energy.
A secondary logo—featuring just the dog’s head—offers a simplified, versatile mark ideal for social icons, signage, and smaller applications. The result is a friendly, distinctive brand system that feels modern, welcoming, and unmistakably Warehounds.

colour palette

The colour palette for Warehounds is bright, cheerful, and full of personality, designed to reflect the fun, friendly spirit of the brand. I combined a playful pink, a sunny yellow, and a green-blue accent with a soft cream/white base. Together, these colours create an inviting and energetic atmosphere that feels modern and approachable, perfectly suited to a doggy daycare built around joy, care, and connection.