rebrand concept

This branding was driven with 3 main key features in mind. The logo redesign thrives to be Professional, Modern & Clean. These points were focused on to help reflect the company and the work undertaken. A simple monogram design is at the source of the logo. Giving a clean and legible base to the branding. Cutting the vertical lines of the lettering gives the logo a clean modern feel without compromising legibility. In addition the monogram, a simple building structure has been added within the “D”. This not only helps balance the negative space, it invokes the concept of construction and design in a professional and clean manner. A lightly weighted line surrounds the logo in contrast to the heavily weighted lettering. The logo is finished with the text running along the bottom in a modern and clean font, to further reinforce the company name and branding.